Level of Satisfaction of Products and Services of Heaven’s Burger: Basis for Enhancing Marketing Strategies

Vol.4, No.1

Abstract

The study examined the customers' level of satisfaction with Heaven's Burger's products and
services in terms of reliability, assurance, tangibles, empathy, and responsiveness, which
will help to propose an enhanced marketing plan. Products and services are two essential
parts to focus on in any kind of business industry. Products are tangible items that satisfy
people's wants and needs. While services are intangible items that customers could enjoy
along with the products they purchase, they could also be offered alone by companies or
institutions.

The respondents aged interpreted in 16-25 age got 20 respondents 67%, 26-30 age six
respondents as 20%, 15 age below got two respondents 7%, 31-40 age and got two
respondents 7% and lastly, 41 age and above got 0 as a 0%. Regarding gender, females got
15 respondents, which is 50%, and males got 15 respondents, which is 50%. Of the
respondents, as to employment status, students got the highest response with a total of 16,
while the least was self-employed without any response at all. Of the respondents, as to
employment status, students got the highest response with a total of 16, while the least was
self-employed without any response at all. Of the respondents, as to the frequency of visits,
the highest response is 20 or 67%, which is 2-4 times a week, while the least is once a week
with a frequency of 3 or 10%. The respondents to milk tea had 18 responses or 60%, which
is considered the highest response, while the lowest was fruit tea, which had no responses.
Of the respondents as to favorite snacks, the burger is the highest response with 23 or 77%.
As a result of the reliability of the respondents, it obtained a composite weighted mean of
3.09. Assurance got a 3.23 weighted mean. Tangibility got a composite weighted mean of
3.08. Empathy got a 3.21 overall weighted mean, and responsiveness got a total weighted
mean of 3.27 as "agree".