A Feasibility Study on the Establishment of Labelay Catering Service in Camarin Caloocan City

Abstract

Catering services is one of the profitable business industries in the Philippines. The catering services offer a variety of services such as buffet package, corporate and wedding package. Catering is the business providing food service at remote site or a site such as a hotel, cruise ship, park, filming site or studio, entertainment site or event venue. There are 2 types of catering on-premise catering; refers to food prepared and served in the same location and off-premise catering; food that is prepared in a kitchen and transported to the location where it will be served. The researcher used survey method in the way of personal interview in identifying the most applicable product, price, place and promotion to utilize. The respondent composed of twenty residents from Camarin Caloocan City. Survey Method is the technique of gathering data by asking questions to people who are thought to have desired information. A formal list of questionnaire is prepared. Generally a non-disguised approach is used. The respondents are asked questions on their demographic interest opinion.The researcher of Labelay Catering Service located at Camarin Caloocan City, found out that 80% of the respondents have been try the catering service and all of them are satisfied with the service offer or the caterer. Based on the result of pricing survey 90% of the respondents usually avail catering service with the price of Php 20,000 -Php 30,000. The result of place survey all of them must prefer to celebrate off site premise. The result of the promotion survey 60% of the respondent does makes them to avail service is advertising promotion method. The researcher is conducted a feasibility study on establishment of the Labelay catering service in Camarin Caloocan City, as the business providing food and service in a professional capacity that focused on the Filipino cuisine and off site premise location. The researchers spoke to several caterers to get a behind-the-scenes look at what it’s like being responsible for the most important part of any event: the refreshments. According to Brittany Mcdaniel 2018, every business within every industry has its challenges. It’s how the competitor faced their success or a failure. The hospitality industry is known for its high failure rate, especially in the catering sector, therefore the researchers found out that establishing catering services is profitable.