A Feasibility Study on the Establishment of Malunggay Biko in Canumay East Valenzuela City

Abstract

The researchers encounter the problem to introduce the new biko recipe to the customer. Biko is a deliciously sweet rice cake originates from the Philippines. On the other hand malunggay biko is a healthy combination of malunggay leaves and a biko. The highlight ingredient of the dish is malunggay which serve as the new ingredient to the biko which promoted for the health of the customer. Since the biko is considered as a Filipino sweet food, we make it special and nutritious so that the customer will attract to our product. The researcher use the survey method because we believe that the use of survey method the researcher get easily the perception of the respondents to our product. Using the survey method they analyze the demand quantity of each product and to project the product if it is effective or not to the customer. The researchers found out that the respondents said that they like the taste of Malunggay Biko with the total of 70% while the remaining 30 % respondents said that they dont want the taste of the Malunggay Biko. This implies that there is a big fraction that their product will be feasible to the target market. Based on the information gathered by the researcher, they know that their product will be acceptable in the market because based on their survey that they gathered, 70% of their respondents agreed that they like their Malunggay Biko The business is focused on the feasibility of malunggay biko in Canumay east, valenzuela city, people nowadays would choose an artificially made food product that has a less healthy nutritional content over the conventional foods that has said to be good for our health that is available in the market or in schools.