A Feasibility Study on the Establishment of Lemon Grass Juice (Juice Kopo) in Dumalay St. Novaliches Bayan

Abstract

The researchers made this research to challenge and apply the learnings of our chosen career and also a guide to know the possible outcome of our product called “LEMON GRASS JUICE”. The researchers think of using the lemongrass to be the main ingredient because it contains a lot of nutrients that can improve our health at the same time to re-hydrate. The Philippines is a tropical country that is why our product is a perfect match for the climate that we have. The researchers chose the survey as a method in our study because it’s much better to use the survey method in some studies because the information that you can gather from the respondents is easy to tabulate. The researchers found that most of the respondents prefer lemongrass as a flavor of the juice drink. 100% liked the taste of the lemongrass juice product. Furthermore, when it comes to price, the majority of the respondents suggested that the product should be priced 15-20 pesos with an average of 50%. In terms of the distribution of the suggested flavor of the juice drink, the majority of the respondents chose lemon with an average of 50% while 40% chose the flavor of calamansi and 10% for dalandan. For the texture, 80% says that they like the chewy texture of nata de coco while 20% of the respondents do not want. For the taste, 100% say that they like the product. Also, 100% say that they will recommend the product to their relatives. In addition to that, according to the price of the product, the majority of the respondents suggested that the product should have a price of 15-20 pesos with an average of 50%; followed by 25-30 with an average of 30%; and 20-25 with an average of 20-25%. Furthermore, the proponent also found that these types of businesses do exist. Likewise, according to the feasibility study on the establishment of Cha Delights Bubble Tea on Robinsons Mall Novaliches, Quezon City that the prospective customers need such products, especially for its health benefits and because the Philippines is a tropical country. Filipinos deserve a delightful drink as a thirst quencher yet affordable. In addition to that, the study says that the company gives benefits from its products like nutritional features in a flavored drink that can cleanse the body. According to the result of the findings, the willingness to recommend the product is 62% while the 26% says maybe, and 12% says no.