Feasibility Study on Establishment of Donut Nation in Quezon City


  • Liza Mate
  • Jeia Endaya
  • Jenalyn Santos
  • Jo Guiao
  • Rean Mae Sual
  • Janet Hidalgo, MBA


doughnut, healthy


Donut Nation promotes healthy lifestyles by providing healthy flavored doughnuts that have vegetable and fruit fillings. The business always looks forward to being ranked as one of the top in the market. According to the survey, Donut Nation is not popular with openness to change to try the students of Krus na Ligas and other customers from nearby establishments. As a part of the marketing strategy, the researchers introduced the products of Donut Nation and had a free taste. Flyers indicating the benefits of eating healthy doughnuts were also distributed. The business will become more successful in a short time by anticipating the new era that is open to trying something to benefit their health. The proponents conceptualized the food they should offer and come up with healthy doughnuts with malunggay, banana, carrot, mocha, and strawberry. This is also the first healthy doughnut shop that existed in the market. The business proponents aimed to offer a quality and healthy doughnut that is not pricey to introduce the products in the market. The survey proved that healthy doughnut is acceptable and can be successful in the market because of health-conscious customers. However, the finished products for the business are achievable to the market promptly. The capital investment for the business must be attained within five years to expand the proposed business. 



How to Cite

Mate, L., Endaya, J. ., Santos, J. ., Guiao, J. ., Sual, R. M. ., & Hidalgo, MBA, J. . (2020). Feasibility Study on Establishment of Donut Nation in Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 2(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/2064