A Feasibility Study on the Establishment of Zipp Lemonade in SM North Edsa, Quezon City

Abstract

The business of lemonade is almost popular in the Philippines, not just its taste but also in the benefits of the product. Lemonade contains different nutrients that help to cure sickness. In addition, lemonade is often considered as the first entrepreneurial venture of young people and frequently mentioned as a summertime activity. The lemonade stands as a symbol of capitalism and entrepreneurship. The researchers think a new twist of lemonade that can attract the costumer of the product. Proponents used a survey method to make sure that the product will satisfy the taste of the customers. The respondents were asked by the business proponents in terms of the taste and flavor of the product. In addition, the proponents distributed questionnaires to 50 respondents. The comments and suggestions given by the respondents were collected and served as a guide in the business proposal. Respondents who participated in the survey conducted by the business proponents gave their voice by giving their suggestions and comments about the product in terms of taste, flavors, price, and location. Thus, the age of the target customers was also varied in business production. The information gathered by the researchers served as a guide to operating the business. Moreover, the chosen location will give a big chance for the business to grow. To sell lemonade product to our customers and to provide a good quality product, the company offers a healthy lemonade juice with various flavors. It has different flavors like honey lemon, strawberry lemon, kiwi lemonade, apple lemonade and etc. To assess the viability of each individual dimensions it is necessary to analyze a set of defined viability measures. The business structure is simple yet powerful for the establishment.