A Feasibility Study on the Establishment of H. Dough in North Fairview Regalado Quezon

Abstract

Traditionally doughnut is cooked on a large amount of hot fats and lavishly sprinkled with granulated sugar or cinnamon sugar that made it an issue as an unhealthy food. For this reason, the researchers were prompted to undergo an alternative and healthy way of producing doughnuts. H.Dough is a healthy baked doughnut with the most exciting and colorful flavors. The proponents figure out a study will become successful with the guide and proven information provided by the existing study and theory that is very helpful in this business plan. The proponents conducted a field survey at the Regalado Fairview Quezon City. The primary target market of the study were all students from different schools, colleges and universities along the location with the age bracketing of 7 years old and above, side from the students were individuals from the nearby establishments. Information gathered from the respondents were interpreted and utilized them I gaming new ideas and innovation of the product, price, place, and promotion as well. The study came up with the idea that business grouse and become successful through the help of the results taken from the respondents. The business proponents were confident enough to produce the product in the market because of its affordable price and innovative flavors. Researchers created a formal list of the questionnaire that includes the demographic profile of the respondents and the different set of questions with its corresponding indicators the researchers distributed to for respondents data and results analysis. The researchers proved that doughnuts can also be healthy despite of its sugar and calorie content, the used of social media made a wide range of advantages in the business. In terms of the target market, the business was placed to a location wherein the exact target market of the business can be found. The uniqueness of the business product has a higher possibility to be patronized by the customers. The technical viability was application of both skills and knowledge especially for the betterment of the product and services.