Feasibility Study on Establishment of Pizzaro Dough with Coco Pulp in Fairview, Quezon City


  • Ma Arlene Latoja
  • Angelo Flores
  • Mikko Baluyo
  • Jefferson Pedralba
  • Renzy Villarma
  • France Dana Ignacio, Ph.D.


coconut pulp, dough, feasibility, freebies, investment, market, pizza, revenue, strategic location


Pizzarro will make extremely delicious and unique pizza dough, and its salvaro will be made from 100% pure coconut pulp. It will be loved by consumers because of its good taste, easy preparation, and reliability, with a meaningful heritage that resonates with markets around the world. Salvador uses the pizza dough which was originated from Leyte. Salvaro is one of the types of bread in Leyte. Salvarowas created in the 1980s. The researchers used a survey method involving 50 respondents. The respondents were asked different questions regarding the desired product. The gathered data served as a basis for enhancing the proposed business product. Data gathered served as a basis for improvement, such as the flavors, ingredients, and price of the product. The answers of the interviewees had considerable impacts on the innovation of the product. A review of related literature was also conducted. Based on the survey, 44% of the respondents preferred to visit either a buffet restaurant or a fast-food chain once a week. For promotional freebies, the respondents preferred having a fan. Fried chicken is the most requested order in a fast-food chain. The survey showed that 42%of the respondents love Hawaiian pizza the most among different varieties of pizza. A total of 38%of the respondents preferred bacon cheese pizza. A total of 74% of the respondents preferred soda as a beverage. A total of56% of the respondents preferred thin crust pizza. A total of 68% of the respondents preferred eating at home. In terms of the price, 58% of the respondents preferred the price to range from P200 to P300 when eating a fast-food meal. Pizzaro can delegate the application of knowledge and skills to the employees, management, recruitment, and management of the intellectual property. The researchers found out that the product had a large success rate, especially in the strategic location. The researchers concluded that the business would be able to gain back 100% of its investment if it can sell 80 servings of products daily. The researchers put a buffer margin on product costing, which greatly helped recover what is lost or errors that sometimes may occur in a business. The researchers make expected sales every year. Hence, the researchers aimed to improve our business further. Based on the study and findings that were conducted, the researchers concluded that Pizzarro is feasible and viable to the market.



How to Cite

Latoja, M. A. ., Flores, A. ., Baluyo, M. ., Pedralba, J. ., Villarma, R. ., & Ignacio, Ph.D., F. D. . (2020). Feasibility Study on Establishment of Pizzaro Dough with Coco Pulp in Fairview, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 2(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1877