OPTIMIZING CAR ACCESSORIES SHOP SERVICES FOR ENHANCED CUSTOMER SATISFACTION: AN ASSESSMENT
Keywords:
customer satisfaction, service quality, customer expectations, perceived performance, service recovery, customer delight, customer-centric culture, limestone trading.Abstract
Customer satisfaction is essential for businesses aiming to foster customer loyalty and enhance brand recognition. Studies indicate that higher satisfaction levels lead to increased retention, greater customer lifetime value, and improved brand perception. Researchers employed a descriptive research design, utilizing a questionnaire instrument to quantitatively assess consumer satisfaction in automobile accessory shops. This methodology involved collecting numerical data from respondents, which were subsequently analyzed using statistical techniques to identify patterns and insights. Enhancing customer satisfaction is essential for fostering loyalty and improving brand recognition. In the context of Limestone Trading, a car accessory company, several targeted strategies can be implemented to address identified challenges and elevate the overall customer experience. Service Recovery Strategies Implementing effective service recovery processes can transform dissatisfied customers into loyal ones. This involves promptly addressing service failures and ensuring customers feel valued. Enhancing customer satisfaction is crucial for fostering loyalty and ensuring the long-term success of businesses like Limestone Trading. Building upon previous insights, the following additional strategies are recommended to further improve the customer experience:
