SOCIAL RESPONSIBILITY AND COMMUNITY ENGAGEMENT: EVALUATING BURGER KING CORPORATE INITIATIVES

Abstract

This study evaluates Burger King's Corporate Social Responsibility (CSR) and Community Engagement initiatives, focusing on their effectiveness and impact in Vicas, Camarin. The research aims to analyze these initiatives and provide actionable insights to enhance Burger King's contributions to society and local communities. Through this evaluation, the study will help refine CSR strategies and foster stronger community relationships. This study utilized a descriptive quantitative research design. Convenience sampling, a non-probability method, was used to select 50 customers from Burger King Vicas, Camarin for surveys and interviews. Data collection focused on customer perceptions of CSR initiatives and their impact on Burger King's brand reputation. Findings indicate that most respondents strongly support Burger King's CSR efforts, particularly in energy conservation, environmentally friendly packaging, responsible sourcing, and waste reduction strategies, including composting programs. Community engagement initiatives, such as environmental cleanup efforts, significantly enhance the company's image as a responsible corporate citizen. By assessing the effectiveness of these initiatives and their influence on public perception and community relationships, the study provides recommendations for improving Burger King's CSR effort. Strengthening sustainability programs and expanding outreach activities can further enhance Burger King's positive impact on society and local communities.