GROOMING STANDARDS AND IT'S IMPACT ON SERVICE EXCELLENCE IN SELECTED FAST-FOOD CHAIN ALONG NOVALICHES, QUEZON CITY

Abstract

This study, entitled “Grooming Standards and Its Impact on Service Excellence in Selected Fast-Food Chains Along Novaliches, Quezon City,” aims to assess how respondents evaluate employee grooming in fast-food chains based on grooming standards, personal hygiene, and food safety. The research highlights the significance of proper grooming in improving service excellence and maintaining hygiene and food safety, which contribute to overall customer satisfaction. This study employed a quantitative descriptive technique, utilizing surveys to gather data from 100 customers of selected fast-food restaurants. The survey assessed grooming standards, personal hygiene, food safety practices, and challenges encountered by customers. Findings indicate that grooming requirements were effectively enforced, with both male and female staff receiving high scores for their appearance, demonstrating proper implementation of uniform standards. Personal hygiene significantly contributed to customer comfort, reinforcing a sense of cleanliness and professionalism. Service excellence received the highest rating, while food safety ranked lowest. Although proper grooming enhances customer perceptions of cleanliness, it does not fully address food safety concerns. Key hygiene issues identified include unclean nails and the failure to wear hairnets, which should be prioritized to improve customer satisfaction. This study recommends improving grooming standards through comprehensive training that integrates food safety procedures. Regular evaluations and feedback mechanisms should be implemented to ensure compliance and enhance staff awareness, particularly regarding hygiene-related issues.