CUSTOMER REVIEWS IN THE DIGITAL AGE: THE INFLUENCE OF POPULAR FOOD REVIEWS ON FOOD STALL REVENUES IN MANILA S.Y. 2024
Keywords:
food reviews, food stall revenues, social media, food bloggers, online reviews, customer feedback, marketing strategies, brand popularity, customer engagement, customer retentionAbstract
This study examines the impact of popular food reviews on food stall revenues in Manila. It employs a quantitative descriptive approach, surveying 30 food stall owners to determine how online reviews influence consumer behavior, brand visibility, and sales. With the rise of digital platforms, customer feedback has become a crucial factor in shaping purchasing decisions, making it essential for food businesses to adapt to this trend. This study uses a quantitative descriptive approach, gathering data from 30 food stall owners in Manila. The research methodology includes structured surveys to assess the impact of customer reviews on sales performance, customer trust, and marketing strategies. The data collected is analyzed to identify trends and correlations between online reviews and revenue changes. Findings indicate that Facebook is the leading platform for food reviews, closely followed by TikTok. Positive reviews significantly boost visibility and sales, while maintaining high-quality products and offering loyalty programs help retain customers. Negative reviews, though sometimes detrimental, provide useful feedback for business improvement. This study highlights the critical role of customer reviews in shaping marketing strategies and influencing consumer engagement. Food reviews enhance brand awareness, customer trust, and revenue growth. The study recommends proactive review monitoring, partnerships with food bloggers, and the implementation of loyalty programs to maximize the benefits of digital feedback.
