Assessment on the Online Strategies of Small Businesses in Quezon City

Vol. 5, No. 1

Abstract

The purpose of this study is to determine the online strategies of small businesses in Quezon City. During the COVID-19 pandemic, small to medium businesses suffered incredible losses that led to the closure of their businesses. Entrepreneurs were driven by the necessity to find alternative ways to sell goods. Online social capital built mainly on social media platforms has a positive impact.

This study uses a descriptive method and sampling technique of the Convenience method technique. The instrument used is a survey questionnaire.

The results show that online strategies of small businesses used in selling in Table 2 show that 1st Facebook significantly This study uses a descriptive method and sampling technique of Convenience method technique the instrument used survey questionnaire. Enhance the visibility of a company, potentially increasing its potential clients 2nd. TikTok, a video-centric platform, offers an excellent platform for product marketing, allowing viewers to purchase products easily through engaging videos or LIVE sessions. Based according to Pickard-Whitehead 2018, Over 50 million businesses use Facebook business pages, with 2 million of them using direct it for advertising.

In addition to social media marketing strategies, little attention has been paid to the sorts of messages offered on businesses' social media platforms to engage with a customer.