The Impact of Social Media to the Businesses in U.P Town Center Diliman, Quezon City, 2021-2022

Vol.3, No.1C

Abstract

This study aimed to determine the impacts of social media on businesses and help the businesses with the help of proposed intervention and remediation. Purposive sampling was employed at UP Town Center, Diliman Quezon City. It was figured out that customer service, brand recognition and consumer behaviours are the impacts that affect businesses with the help of social media. Furthermore, results showed that social media's advantages and disadvantages to businesses are customer service, brand recognition and consumer behaviour. With the help of proposed intervention or remediation to disadvantage, it lessens the challenges to the businesses. The researchers used a qualitative approach, survey questionnaire, and purposive sampling for this study to gather information on the (any business personnel) respondents. The study's respondents were 50 selected business owners (any business personnel). 

The selected respondents have a connection to our study, which is all about business. Based on the study results, the proposed intervention and the remediation of the impact of social media, the businesses addressed the above-cited impacts. They helped the businesses recognize and get more customers or consumers regarding (1) Customer Service. It helps the customers to buy a particular product or service without moving to another place. Social media serves customers and consumers products or services without spending too much time. (2) Brand Recognition - It helps businesses to recognize their product easily and gain popularity with the help of reviews or feedback from consumers and customers. An advertisement helps people to recognize your product. People recognize a brand through visual or auditory cues such as logos, slogans, and packaging.  (3) Consumer Behavior – It helps consumers satisfy their needs and wants. They will not spend their energy buying a particular product or service with the help of social media. 

The researchers recommend to Business people that they consider social media as a marketing tool to recognize their business and engage easily with customers. Customer should consider social media as a way to satisfy their needs and wants, and they will not spend a lot of energy going out. The Employees should consider social media as a tool to attract customers and recognize a product or service they promote to the public. The Researchers help researchers in a way that throughout the study, they acquired information that helps them to navigate the impacts of social media on the business. Future researchers should recommend social media to help businesses gain customers, consumers, and recognition for their products or services.