The Effectiveness of Marketing Strategy on Bachelor of Science in Tourism Program: Basis for Career Orientation Plan.

Vol.4, No.1

Authors

  • Jarome Abasolo Bestlink College of the Philippines
  • Joshua Leonen Bestlink College of the Philippines
  • Kemp James Victore Bestlink College of the Philippines
  • Charles Clooney Soriano Bestlink College of the Philippines

Keywords:

Hospitality, Tourism

Abstract

Bestlink College of the Philippines- Bulacan Campus Inc. advertising focuses on its
achievements, accomplishments, and program offerings. They were more concerned with
direct marketing in relation to career orientation. Bestlink College of the Philippines Bulacan
Campus Inc. It is one of the best institutions for a Bachelor of Science in Tourism
Management. here at City of San Jose Del Monte Bulacan. That’s why the number of tourism
students here expanded. BCPians invites other students to enroll in our school, and they use
social media platforms such as Facebook, Instagram, and Twitter by sending them invitation
links.


Marketing strategies such as website/social media, quality school programs, infrastructural
development, and media adverts should be used to boost enrollment, create awareness, and
communicate values. Issues regarding nowadays parents take every opportunity to enroll
their kids in excellent educational institutions. They even enroll their children in a university
that is up to two hours away from home as a result. As a result, kids suffer a lot. Let them know
that if there are any incidents on the way to or from school, they can talk to you in the first
instance and keep themselves as safe as possible.

Published

2024-06-06

How to Cite

Abasolo, J. ., Leonen, J. ., Victore, K. J. ., & Soriano, C. C. . (2024). The Effectiveness of Marketing Strategy on Bachelor of Science in Tourism Program: Basis for Career Orientation Plan.: Vol.4, No.1. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 4(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/14114