Impact of Product and Price Competition Between Craze Mango and Other Nearby Competitors at Gen T. De. Leon Valenzuela City

Vol.4, No.1

Abstract

The purpose of this study is to determine the product and price competition between craze
mango and other nearby competitors at Gen t. de Leon, Valenzuela City, in terms of customer
and employee needs. It is common knowledge that shaken or blended drinks are the most
popular kind. In the Philippines, there is a large selection of drinks to choose from. For
example, numerous vendors sell shakes in stalls that resemble small spaces, or business
owners have cafés with a lovely ambiance or family feel.

The results of this study show that the management of Craze Mango stores is on par with the
competitors around their area, but when it comes to the taste and price of the product, Craze
Mango products go beyond compared to the competitors.

This study recommended that the business should continue to focus on customer and product
wants and needs. This study helps and improves the business product and price strategy.
Existing research on the impact of competition on price and product has primarily focused on
how price affects the competitiveness of the company or small businesses.