The Effects of Using Social Media in the Academic Performance of Grade 12 ABM Students in Bestlink College of the Philippines School Year 2018-2019

Abstract

Nowadays, social media usage has been widespread and in demand in the daily lives of the people as it is a high-tech and modern experience of communicating and socializing with other people. For students, social media is part of their daily lives and academic activities. It is beneficial but sometimes can also be a distraction to them. This study aims to assess the degree of usage of social media in Grade 12 Accountancy, Business and Management students and how it affects their academic performance. This study used a qualitative-descriptive research design that assessed four academic variables identified as being affected by using social media. These variables include the Assignments, Quizzes/Exams, Projects, and Attendance of Grade 12 ABM Students. The data were gathered from questionnaires distributed to 50 selected respondents of the study. The result of the study revealed that using social media affects the academic performance of Grade 12 ABM students in these variables: (1) Assignments –too much use of social media delayed the schedule of the students in doing their assignments on time. (2) Quizzes/Exams –too much usage of social media affects their preparation for quizzes and exams, directly affecting their scores and grades. (3) Projects –too much engagement in using social media delayed the schedule of the students in doing their projects on time. (4) Attendance –using social media until midnight causes a lack of sleep, making the students come late in the class and affecting their attendance records. The result of the study showed the need to guide the students in using social media. Parents, with the help of teachers and school administrators, must monitor the students' use of mobile phones to access different social media. A learner-driven seminar must be conducted to inform the students about the effects of social media in their academics, avoiding the negative effects that hinder them in achieving academic success.