Effects of Social Media in Academic Performance of Grade 12 ABM Students in Bestlink College of the Philippines School Year 2018-2019

Abstract

Social media has become one of the most important means of communication in current times. Regardless of the distance, it makes sharing information, files, pictures, and videos easier with other people. The students benefit from using social media, making it part of their daily academic tasks. The purpose of this research study is to assess the effects of using social media in the academic performance of Grade 12 Accountancy, Business, and Management students at Bestlink College of the Philippines. A qualitative-descriptive research design was adopted in this study. The study focused on three academic variables identified being affected by using social media. These are Performance Tasks, Written Works, and Quarterly Assessment. The data were gathered by distributing questionnaires to the target respondents. The results of the study revealed that using social media affects the academic performance of Grade 12 ABM students in terms of the following: (1) Performance Tasks –using social media affects the activeness and class participation of the students, making them more engaged in using and browsing social media than participating in class, marking them with low grades. (2) Written Works –too much use of social media delays the focus and preparedness of the students in doing their written works like assignments, seat works, and activities, directly affecting their scores. (3) Quarterly Assessment –too much use of social media affects the preparedness and readiness of the students in reviewing before the examinations, resulting in low exam scores and grades. The results of the study showed the needs of the students to assess their engagement in using social media, revealing that it negatively affects their academic performance when it is overused. The students must be reminded of their priorities and limits in using social media and be guided in using it wisely, helping them in their academic success. Parents and teachers must guide them in their limitations in using social media.