The Effectiveness of Social Media as Marketing Strategies to Selected Pizza Parlor Among Generation Z in San Jose Del Monte, Bulacan

Vol.4, No.1

Abstract

Social media is a very effective tool for communication and information sharing today. In
addition to being a useful tool for social contact, it may be used for decision-making, marketing
promotion, and advertising, as well as for news and information access. The extensive usage
of social media has raised the necessity for information dissemination, and many companies
use this as a marketing strategy to promote their brands and reach a larger audience.

Based on the findings, most of the respondents are aged 21-23 years old, female, and were
not able to state their employment. Besides that, it revealed that Facebook is the most used
social media platform in terms of social media marketing for GenZ consumers, wherein the
promotion posted on social media became effective through the number of likes, and it can
create more clients if there would be more products available, and producing good products
can help retain customers.

Customers can share their ideas or suggestions with pizza parlors to help them enhance their
social media operations after getting an awareness of how those businesses operate online.
The Pizza Parlors in the Philippines should fully utilize social media platforms to reach a wider
range of audience in terms of sex, gender, and preference. Generation Z, who frequently use
social media, should be one of the target customers of Pizza Parlors due to increased
exposure online. Pizza Parlors must enhance and develop their recipes to entice more
customers, especially Generation Z, who always eat outside with their family and friends.