The Effectiveness of Social Media in Marketing Strategy to Grade 12 ABM Students of Bestlink College of the Philippines Academic Year 2021-2022

Vol.3, No.1C

Abstract

Social media has become a new marketing tool for all businesses, instantly developing relationships with potential customers. Small businesses can leverage social media to penetrate their markets, reach customers, and develop personal and direct relationships. This study will identify the effectiveness of social media as a marketing strategy. This study aims to gather information about the issue and resolve the consciousness about the topic. The importance of this study is that it will serve as a source of knowledge for some customers and sellers and will be a basis for future related studies.

This research used quantitative methods to observe the relationship between the variables with the principal objective analyzed and associated mathematically through statistical analysis. Descriptive research design is used to identify The Rise and Impact of social media in Marketing of the Selected Grade 12 Accountancy, Business, and Management Students of Bestlink College of the Philippines School Year 2021-2022. This study uses a survey method to collect data. The respondents of this study were Grade 12 students from the Accountancy, Business, and Management strand.

Social Media is an effective tool in Marketing strategy because social media is now part of the integral life of a person. Social media helps sellers interact with their customers through different platforms that don't require a physical meeting. Businesses also use social media marketing because it can easily identify and analyse their target market and the customers buying behaviour. Social Media Marketing is an advantage for many sellers because they can reach their customers easily and market their products, ensuring many potential customers.

Using social media as a marketing strategy for Grade 12 ABM students is highly suggested because it will benefit them. Considering some factors in marketing, using social media is a must to be sure that the customers will demand your product. Businesses or Sellers should look forward to using social media as their Marketing strategy because technologies continue innovating, which will more likely result in more customers.