Feasibility Study on Establishment of Bakashot Bar Along Regalado Highway, Fairview, Quezon City

Abstract

BAKAShot Bar was established because most of the proponents love to drink liquor, and they have skills in mixing liquor. The proponents also wanted to create a new taste of liquor. BAKAShot also offers unlimited liquor and Filipino dishes for pica such as adobo, papaitan, inihaw na bangus, inihaw na liempo, and nachos. At present, many Filipinos are busy with their careers and school. Hence, the proponents proposed unlimited liquors for customers. Having this kind of business is rare; therefore, the proponents added some twists to this business. This study used a descriptive research method and survey questionnaire as an instrument to evaluate and determine the opinion of respondents regarding the business. A total of 50 respondents answered the survey, with 31 males and 19 females to estimate the right price for the promotion of the product. The proponents concluded that most of the respondents are in favor of purchasing unlimited liquor and mix trends liquors with the given prices. The target market includes stressed workers, couples, millennials, family, and celebrants along the Regalado Highway, Fairview, Quezon City. The researchers recommended that the business should maintain the uniqueness and trends of the mixed liquors that the business offers to the customers to expand the target market. BAKAShot should also provide products that customers can afford and create cheaper but unique and trend liquor at the same time.