Effectiveness of Online and Offline Advertisement of Food Chains in Karuhatan, Valenzuela City

Vol.3, No.1B

Abstract

Marketing materials can take various forms, including physical brochures, newspapers and digital advertisements on social media platforms. These materials are crucial for establishing good customer relationships and increasing loyalty. This study evaluates the effectiveness of online and offline advertising concerning information, design, attractiveness, relevance, and applicability. Qualitative research methods were used to distribute survey questionnaires to online and offline shoppers to determine how they evaluate advertisements in these areas. The researchers used purposive sampling to approach respondents for the study. Statistical tools such as frequency and percentage, ranking, and weighted mean were used to answer the research questions. The findings indicate that advertisements inform consumers about products and services (50% of responses). Respondents found information (4.66), design (4.58), attractiveness (4.56), relevance (4.62), and applicability (4.56) to be very effective. Respondents also indicated that false advertising is unacceptable. Therefore, food chains in Karuhatan Valenzuela should create effective online and offline advertisements that inform customers about their products and services, create a positive impression about the company, and influence buying decisions.

Regarding information, businesses should highlight the benefits of their products and services. Improving the quality of product packaging can enhance the design of an advertisement. Strong advertising techniques are necessary to retain customers. Campaigns should be relevant and applicable to potential customers in the area.