Effect of COVID-19 Pandemic to the Operation of Selected RTW Stores along Phase 1 Bagong Silang, Caloocan City

Vol.3, No.1A

Abstract

This study seeks information about the effects of the COVID-19 Pandemic on the operation of selected RTW stores along Phase 1 Bagong Silang Caloocan City. Having an exemplary operation in the business is vital because it reflects on the outcome of the firm. In terms of its operation, it deals with sales, customer service, product quality, and customer satisfaction. We chose a specific target business, RTW stores, because this kind of shop is one of the most popular choices when they want to do their shopping. Products in this type of store are affordable, which is why this was one of the profitable businesses before, but when the government declared a national health emergency due to the local transmission of the COVID-19 virus in March 2020. There are strict protocols that are implemented. Because of that, it dramatically affects businesses, and the clothing industry is one of those affected firms. The researchers utilized a descriptive research method of design to test the effects of the COVID-19 pandemic on the operation of the selected RTW stores. This study is intended for the staff of the selected RTW stores involving thirty (30) staff. The instruments used in the study were questionnaires and face-to-face and online interviews. In addition, the researchers used statistical treatments such as frequency and percentage, ranking, and weighted mean. Through the data gathered, the researchers found the following: the majority of the respondents are female and ages 19-30. Their monthly income is ₱2,501-4,000, and most of the respondents' conditions of employment are part-time. The study's respondents agree that there is an effect on the cited variables about the operation of the selected RTW stores during the pandemic period. The results revealed that using online marketing has a significant impact on their business, especially during the pandemic, wherein most people are dealing with the internet today. In addition, eliminating activities that are costly and not necessary for the improvement of the business is essential to continue the excellent operation of the firm despite the situation.