Customer Satisfaction on the Pricing Strategy of Janet's Pares House

Vol.3, No.1A

Abstract

Janet's Pares House is a type of food business established by Cion Visaya and Joe A. Visaya. The business started as "criteria" in October 002, with a limited food offering, particularly lugaw and pares, that caters to people with a low budget. The business is continuously growing and has four (4) branches in Quezon City. Researchers have chosen Janet's Pares House to expand their business knowledge and to help improve Janet's Pares House. Thus, researchers have observed that one of the business's problems is providing enough customer satisfaction. This study utilized a descriptive research method of design. Survey questionnaires were distributed to fifty (50) customers of Janet's Pares House to determine the customers' satisfaction with the pricing strategy of Janet's Pares House in terms of product, competition, forecasting, and promotions. The researchers intended to use the convenience sampling technique to approach respondents regarding the variables cited. The following statistical tools were used to answer the statement of the problem: frequency and percentage, weighted mean. The study's findings revealed that for females aged 21-25, Plain lugaw pricing of 15 pesos per serve is their preferred food. Janet's Pares House customers are satisfied with the pricing strategy offered by Janet’s in terms of product, competition, forecasting, and promotion.

On the other hand, Difficulty in choosing what to buy and unaffordable products are the main reasons that affect customers' purchase decisions. Also, respondents recommend to Janet Pares House that they offer some freebies and rewards for their loyal customers. The researchers greatly recommend the improvements of Janet's Pares House in pricing and promotions where they can offer a lower price that can be afforded by their customers, especially those aged 15-25 and also those 55 years old and above because almost of them are students and senior citizens who have not enough money and income to afford those pricey products. Also, they should improve their grilling area. In addition, they should improve their grilling area.