Effects of Customer Service on the Customer’s Loyalty of Acumaster Manufacturing Corporation

Vol.3, No.1A

Abstract

The purpose of this research study is to determine whether customer service affects the loyalty of Acumaster Manufacturing Corporation's customers. This paper uses existing findings to identify factors that may affect customer loyalty. Further reading the content will give the readers and future researchers essential details. The study utilized a descriptive research method and convenience sampling where the researchers focused on fifty (50) customers of Acumaster Manufacturing Corporation and created five (5) parts of the survey questionnaire based on the problem of the studies, separating each problem accordingly. The researcher uses frequency and percentage to determine the respondents and description according to age and gender and used weighted mean to define the response of customer service to customers in terms of convenience, response time, employee personality, and the effects of customer service on customer’s loyalty of Acumaster in terms of customer satisfaction, customer needs, and complaints and feedback. From the findings, conclusions, and recommendations, Acumaster Manufacturing Corporation was evaluated as “Very Strongly Effective “by the respondents. Acumaster should always ask customers for feedback and complaints to fill the business gap and be more productive in assessing customers. They must implement new strategies. The business should build good customer relationships to know their needs and fulfil customer satisfaction. Acumaster must keep setting goals to improve their customer service, which leads to customer satisfaction, and provide training programs. The business must look up to its business image internally and externally. This study shows the effects of customer service on customer loyalty.