Service Quality of Selected Salon towards Customer Satisfaction at Barangay 177, Camarin Caloocan City

Vol.3, No.1A

Abstract

Service quality measures the extent to which salon services meet customers' expectations. Every Individual opted to visit a salon to relieve stress and provide a pleasant feeling of relaxation. The research objective is to identify service quality that influences customer satisfaction. Many beauty shop operators in the Philippines were having much worse customer satisfaction issues. Some closed due to the inability to satisfy and retain the customers, which somehow motivates them to strengthen and enhance the relationship between customers and salon services. The researchers utilized a descriptive quantitative method to determine the effect of service quality of selected salons on customer satisfaction at Brgy. 177, Camarin Caloocan City. Convenience Sampling is used in determining respondents. The prominent findings of the study in terms of salon services are as follows: In just the proper time process (4.04) Employees skills: Employees can respond immediately to customer inquiries (4.32) Store ambience: Provide policy in sanitary and cleanliness (4.36). Interpersonal communication: Employees communicate politely when dealing with customers (4.16). Product: Safety products and services provide customer satisfaction (4.38), providing good quality products and services for customers. Price: Budget-friendly prices for customers availing package treatments and services (4.38), the pricing is reasonable and increases the probability of customers returning often (4.38). Place: Good location attracts more customers (4.53). Promotion: Frequency discount cards increase the probability of customers returning often (4.38). The result can be forwarded to improve the study, such as when providing samples to encourage them to assess selected salons. It is highly recommended to encourage selected salons to be aware of the importance of customer satisfaction to give them better service. Salons should always maintain cleanliness and ambience to attract more customers. Providing good customer service and a good haircut are part of the services that you can offer. The study gathers findings regarding salon services that will ensure high service quality, aligning with customer satisfaction to come back or visit again and again. The causes may be the Employee skills, ambience, interpersonal communications, and good 4Ps. In the future, this study will add understanding to individuals planning to become economically competitive in their salon and users who are determined to know services that could affect business strategy and performance.