A Feasibility Study on the Establishment of Jabaj Travel & Tours in Novaliches, Quezon City

Abstract

JABAJ TRAVEL & TOURS is a travel agency that creates opportunities for families, students, businessmen, organization to feel extreme relaxation and recreation. Future travelers will be able to explore around their preferred areas locally. The researchers conducted a feasibility study to provide necessary data about how people would like to travel locally and if it is feasible to establish JABAJ TRAVEL & TOURS, a travel agency that provides unique and undiscoverable local adventures. Data and information were collected by a valid and reliable survey questionnaire. The study was conducted to 100 respondents from Novaliches, Quezon City, the proposed location, to know their perception about the service. The respondents are composed of retired citizens, students, working individuals, small families and school establishments. After gathering data, the study revealed that 62% would likely to travel locally. Based on the industry analysis, market analysis, target location and promotional strategies of the business, the researchers are expecting to generate at least 12.16M gross service income annually for the first year of operation and expected to increase by 20% per annum. This means that the business is feasible. The researchers can conclude that JABAJ TRAVEL & TOURS shall be pursued and established based on the findings. Nowadays, people would likely to travel and tour in unique and undiscoverable places to discover, to explore and to see unique views of nature.