ASSESSMENT ON THE EXISTING MARKETING STRATEGIES FOR SALES GROWTH IN PREVEL FIREWALL ENTERPRISES INCORPORATION: TOWARDS THE UTILIZATION OF SOCIAL MEDIA AS MARKETING STRATEGY

Abstract

The research titled "Assessment of Existing Marketing Strategies for Sales Growth in Prevel Firewall Enterprises Inc.: Leveraging Social Media for Marketing Strategy" aimed to evaluate and enhance the company’s marketing tactics. Prevel Firewall Enterprises, known for its range of fire protection and security products and services, has experienced growth due to increased housing projects and the introduction of stricter fire safety regulations, which have driven demand for fire safety products globally. The researchers adopted a quantitative correlation research design to examine the intricate relationships between various factors influencing the marketing strategies at Prevel Firewall Enterprises Inc. Using a purposive sampling technique, 30 employees from the company were selected as respondents to provide relevant insights. The data was gathered through a survey questionnaire, which underwent thorough validation by a statistician, research expert, research adviser, and 10 pre-pilot participants to ensure its accuracy and appropriateness.  For data analysis, the researchers employed a combination of statistical tools such as frequency and percentage distribution, weighted mean, ranking, and Pearson correlation coefficient (Pearson r). These techniques allowed for an in-depth analysis of the collected data, enabling the researchers to assess the effectiveness of existing marketing strategies and explore the potential of utilizing social media as a tool to enhance sales growth at Prevel Firewall Enterprises Inc. The study involved employees from Prevel Firewall Enterprises Inc., and the results revealed that while the employees recognized the effectiveness of the company's existing marketing strategies, particularly through agent channels, they also identified a significant gap in the company's overall marketing approach. The main issue highlighted was the insufficient marketing efforts, which were not enough to sustain growth. In response, the researchers proposed a solution focused on utilizing social media as a strategic tool for marketing. By effectively promoting and advertising products through various social media platforms, the company could establish a more consistent and sustainable revenue stream, increase brand visibility, and better engage with potential customers. This digital approach would modernize the company's marketing strategies and enhance overall sales performance. The study highlighted the critical role of strategic marketing and flexibility in adapting to market changes, contributing to steady sales growth. It stressed the need for regular evaluations and improvements of marketing approaches to ensure they continue driving success. The research pointed out key issues, including a lack of comprehensive marketing strategies, limited bidding activities, and seasonal sales fluctuations. To address these, the study recommended a stronger focus on leveraging social media as a tool for increasing brand visibility, engaging with a wider audience, and driving continuous sales growth. These strategies are crucial for maintaining a competitive edge and ensuring long-term business success.