LEVEL OF EFFECTIVENESS IN THE IMPLEMENTATION OF HELLOMONEY APPLICATION FOR STUDENT PAYMENT TRANSACTION: BASIS FOR A PURPOSE OF ACTION PLAN

Abstract

With the ongoing rise of digital payment systems, students are increasingly adopting mobile banking for its convenience, yet some challenges remain. This study explores the use of the Hello Money mobile banking application in processing student payment transactions at Bestlink College of the Philippines (BCP). It evaluates the application's ease of use, transaction speed, security, reliability, accessibility, and convenience compared to traditional payment methods. Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT2), Technology Continuance Theory (TCT), and Perceived Risk Theory (PRT), the study aims to understand students’ acceptance, continued use, and perception of the Hello Money app in an academic context. This study utilized a descriptive research design and employed stratified random sampling to select 390 respondents from the total student population of 15,234 at Bestlink College of the Philippines. The sample primarily included students from business-related programs, as they are most likely to engage in digital payment transactions for academic purposes. Stratification was based on key demographic factors such as program and year level to ensure diverse and representative participation. Data were gathered using a structured survey questionnaire designed to assess students’ perceptions of the HelloMoney mobile banking application, focusing on its ease of use, transaction speed, security, convenience, and accessibility. The findings suggest that Hello Money is moderately effective in facilitating student payments. While students acknowledged its ease of use and transaction speed, they also experienced issues related to transaction delays, security, and accessibility. These results highlight the need for improved user support and strengthened security measures to enhance the overall user experience. While Hello Money has shown some effectiveness in facilitating school fee payments, significant challenges persist, especially in security, transaction delays, and accessibility. To improve the user experience and encourage continued use, it is recommended to optimize system performance, enhance security protocols, and develop more accessible support services. Further research is suggested to investigate long-term adoption trends and user satisfaction with digital payment platforms in academic settings.