EXPLORING THE STATUS OF CAREER EMPLOYMENT OPPORTUNITIES FOR BSHM GRADUATES:A BASIS FOR STRATEGIES DEVELOPMENT PROGRAM

Abstract

The hospitality industry’s rapid evolution has increased the demand for service-oriented professionals with specialized skills. In the Philippines, the Bachelor of Science in Hospitality Management (BSHM) serves as a key academic pathway for careers in tourism, hotels, and event management. However, many BSHM graduates encounter challenges in securing employment aligned with their field of study. This reveals a disconnect between academic training and the expectations of the hospitality industry. The study aims to explore the current status of career opportunities for BSHM graduates and identify areas for strategic development to bridge this gap and enhance graduate employability. This study employs a descriptive quantitative design. Data were gathered using a structured questionnaire disseminated through Google Forms. The instrument was validated by a panel consisting of the research adviser, a statistician, and a grammarian. It focused on respondents’ demographic profiles, employment status, skills, qualifications, and perceived readiness for hospitality-related employment. Responses were measured using a four-point Likert scale. Statistical treatments, including frequency, percentage distribution, and mean scores, were used for analysis, with data organized using Microsoft Excel. The findings revealed that customer service skills ranked as the most valued qualification among employers, followed by communication skills and prior work experience. A degree in Hospitality Management was recognized as important, along with certifications from agencies such as TESDA and ServSafe. Conversely, technical skills such as culinary expertise, event planning, and foreign language proficiency were rated lower in terms of priority for entry-level positions. Respondents also cited a lack of work experience and job-matching opportunities as major employment barriers. The results underscore the need for enhanced internship and practicum programs to bridge the experience gap among graduates. Strengthening these experiential learning components can improve graduates’ confidence, adaptability, and workplace readiness. Although some certifications are not heavily emphasized by employers, they contribute to professional development and competitiveness. Continuous upskilling and alignment of academic curricula with industry needs are recommended to support career readiness and long-term growth among BSHM graduates.