A BUSINESS PLAN ON THE ESTABLISHMENT OF LANGKA LICIOUS IN BUENAMAR NOVALICHES PROPER QUEZON CITY

Abstract

Langka Licious is a new plant-based restaurant in Quezon City that uses young jackfruit to create vegan versions of classic Filipino dishes, such as sisig. The restaurant aims to offer healthy, eco-friendly, and culturally inspired meals to employees, students, and health-conscious individuals. Open daily from 11 a.m. to 8 p.m., Langka Licious provides both dine-in and takeout options. Its slogan, “Langka Licious, Langkatulad!”, reflects the brand’s commitment to originality and plant-based innovation. This study focused on establishing Langka Licious, a plant-based food business. The researchers optimized resources to align with the initial investment and designed the store to be both eco-friendly and inviting. They selected a location with strong visibility and accessibility and ensured its presence on Google Maps. By observing customer behavior and gathering feedback, the researchers refined their marketing strategies and operations to better meet customer needs and enhance overall business performance. Langka Licious showed promising results in both sustainability and customer satisfaction. Customers appreciated the flavor and texture of the jackfruit sisig. By using unripe jackfruit, the business helped reduce food waste, a clear win for sustainability. Additionally, the use of biodegradable packaging minimized plastic waste, further enhancing its eco-friendly approach. Overall, Langka Licious demonstrated strong potential in terms of product acceptability and environmental impact. Langka Licious targets health-conscious consumers who value sustainability and unique food experiences. In the short term, the company aims to build brand awareness, deliver excellent customer service, and foster customer loyalty. Long-term goals include expanding its product offerings and improving customer retention. To support these objectives, Langka Licious leverages social media, influencer marketing, and value-based pricing strategies. The company also prioritizes staff training, operational efficiency, and safety policies while offering employee incentives to encourage performance and growth. Overall, Langka Licious strives to build a strong brand rooted in quality products, customer satisfaction, and team development.