AIRBNB AND URBAN DYNAMICS: EXPLORING THE SHIFTING LANDSCAPE OF RESIDENTIAL AND COMMERICAL SPACES ALONG QUEZON CITY

Abstract

With a focus on topics including housing affordability, long-term resident displacement, and the financial impact on local companies, this study aims to explore the intricate relationships between Airbnb and Quezon City's residential and commercial districts. 50 Airbnb owners' perspectives were examined using a purposive sample, and survey questionnaires pertaining to the subject were distributed to the respondents in order to gather data. In our research, Airbnb owners express a strong consensus that customer satisfaction (3.37) and the location (3.31) of their properties significantly influence the transformation of residential and commercial areas in Quezon City related to Airbnb. This conclusion is drawn from online reviews, positive endorsements, and referrals from guests, indicating that Airbnb properties should be situated in tranquil environments with a pleasant ambiance, ensuring safety and security, and offering ease of navigation. Following these factors are marketing strategy (3.23) and accessibility (3.23), which are also deemed important. Conversely, excessive noise (2.87) is identified as the least significant factor among the 50 Airbnb owners surveyed. This suggests that noise disturbances and complaints do not substantially hinder the expansion of Airbnb in Quezon City. Additionally, the respondents noted that limited parking availability for commercial operations, at 20.83%, is a major challenge faced by Airbnb hosts, followed by difficulties in ensuring accessibility, which accounts for 5.56%. The research emphasizes the intricate connection between the urban dynamics of Quezon City and the Airbnb platform, underscoring the necessity for government involvement to reconcile the economic advantages of the short-term rental sector with the principles of affordability and community integrity. Ensuring guest satisfaction during their Airbnb experience can foster trust as the platform transitions from residential to commercial use. Furthermore, possessing substantial knowledge and implementing a robust marketing strategy can greatly influence the effectiveness of Airbnb in commercial settings