A Business Plan On the Establishment of Organic Avenue in Saranay Road, Barangay 171 Caloocan.

Vol.4, No.1

Abstract

Magic water, pumpkin fritters, and tofu mousse are some of the healthiest foods and
beverages that Organic Avenue promotes while maintaining a strong competitive edge in the
vicinity. Organic Avenue, established in the second week of February 2023, located at
Saranay Road, Barangay 171 Caloocan City, aims to promote Filipino culture by providing
tasty, inexpensive food to people who like to eat on a budget.

The marketing plan determines Organic Avenue's target market by segmenting its
demographic, geographic, psychographic, behavioral, and socio-economic characteristics.
Organic Avenue established a marketing trend to be aware of market demand and create and
advertise products and services to consumers in order to meet demand. Organic Avenue’s
employees are assigned based on their skills, talents, and specialties, together with their
corresponding duties and responsibilities in their positions. The result is healthy street food,
an affordable price, an accessible place, marketing trends, and all types of consumers may be
attracted.

Organic Avenue has the potential to achieve its long-term objectives and can attract investors
due to its projected favorable financial plan in terms of income statement, cash flow, and
balance sheet.