The Impact of Marketing Mix to Customer’s Persuasion in Craving Avenue: A Basis for Marketing Strategies

Vol.4, No.1

Abstract

Craving Avenue began on July 20, 2020, and is located in Rodriguez, Rizal. Craving Avenue
is a fast food restaurant that can cater to families, friends, co-workers, or a small group of
companions. Craving Avenue was founded by Ethan Ezekiel Pagliwanan. Craving Avenue
offers good menu options, convenient outlet design, quality, and service; it has a potential
brand image in the fast food industry. In terms of quality and taste, they prefer to try
something they already know customers prefer or are familiar with. Craving Avenue
customers have had some issues with their product's availability, price, quality food, and
service.

Based on the result, it revealed that there is no significant difference in the assessment of
the employed and unemployed respondents in terms of Marketing mix, which is product,
price, promotion, and place. (T-stat value -0.3238, -0.38624, -2.3590, 11.4744) with (P-value
one-tailed of 0.487858, 0.359491, 0.038871, 0.000165 respectively) leads to accepting the
nulled hypothesis.

This marketing mix consists of controllable, tactical marketing tools that a company uses to
generate the desired response in the target market. However, the challenge has motivated
us to find a solution on how to provide their needs and the essentials for the customers. A
page of clients who need to evaluate the marketing mix of clients and how we can continue
to offer them marketing strategies on the path of desire. In terms of products, price,
advertising, and location, marketing refers to activities that a business is committed to
promoting the purchase or sale of products or services. This includes advertising and
delivery of products to customers.