The Effectiveness of Social Media on Frontrow enterprise towards Online Marketing in North Fairview, Quezon City

Vol.3, No.1B

Abstract

Networking can benefit various types of workers today, including employed, unemployed, self-employed, or working part-time. By networking, you can establish yourself as a dependable and knowledgeable individual who can offer valuable information and connections to those who need it. This, in turn, can lead to more leads and referrals as people will think of you first when they require your services.

Social networking is the act of using social media platforms to stay connected with friends, family, and colleagues as well as for marketing purposes to increase brand awareness and customer loyalty. Through social media, people and companies can connect more efficiently, leading to a rise in brand recognition.

Online marketing is the practice of promoting businesses and their products on platforms such as Facebook, Instagram, TikTok, and Twitter. This cost-effective advertising method enables businesses to reach a broader audience without financial constraints.

This study aims to determine the effectiveness of Facebook, Instagram, TikTok, and Twitter in promoting the business and products of Front Row Enterprise. It also intends to identify the primary challenges faced by members of Front Row Enterprise and provide recommendations to enhance the business in North Fairview, Quezon City.

The research method used in this study was quantitative, and data were collected from 50 members of the Front Row enterprise. The researchers used the frequency and percentage formula to identify the respondents' age, gender and monthly income and assess their use of social media for online marketing.

The results show that social media effectively promotes Front Row enterprise's business and products online. Additionally, advertising is an effective tool for online networking, as it allows for easy access to potential customers, which is crucial for online networking businesses like Front Row.