The Level of Effectiveness of Online Marketing to the Customers Loyalty of Jcj Seat Zone General Upholstery in Quezon City

Vol.4, No.1

Abstract

The purpose of the study is to determine the level of effectiveness of online marketing to the
customer's loyalty to JCJ Seat Zone General Upholstery in Quezon City in terms of age,
gender, and employment status.
The result of the study reveals that the majority of respondents are employed between the
ages of 21 and 30 years old; the majority of female respondents answered that the desired
fabric and materials are followed, and the majority of male respondents answered that they
communicate effectively and imparts thorough knowledge about the offered product and
services in terms of brand positioning. In terms of quality expectation, the majority of female
respondents answered that providing excellent service to the customer, knowledge, courtesy
of employees, and their ability to convey trust and confidence are ethical, well-managed, and
accurate services. The majority of male respondents answered that providing excellent
service to the customer, products, and services at the given time, knowledge and courtesy of
employees, and their ability to convey trust and confidence are ethical. In terms of product
durability, the majority of female respondents answered that the quality of the product is
superb and can go through frequent usage (daily usage). The majority of male respondents
answered that they can go through frequent usage (daily usage). “How do females and
males assess the level of effectiveness of online marketing to the customer's loyalty in terms
of brand positioning, quality expectation, and product durability? Female “Strongly Agree”
and male “Agree.” The problems encountered by JCJ Upholstery are delayed support
response, lack of skills and experience in the field of marketing, and being inactive on social
media channels.
The researchers recommend to the owner of JCJ General Upholstery to help them improve
and attract more customers; they should be active on social media by appointing skilled
employees when it comes to online marketing techniques and strategy.