A Feasibility Study on the Establishment Cassava Ube Halaya with Mango Toppings in Bagumbong Terminal, Quezon City

Abstract

The researchers want to introduce a new, unique, healthy and affordable product that will surely get the target consumers' attention. Cassava or most commonly known as "kamoteng-kahoy" in the Philippines are very cheap and affordable root crops that can be transformed into fun-tasting and healthy snack. Our product is superb snack as it provides the people with satisfaction as it is very tasty, savory and healthy. The product will provide a combination of excellent food at a value pricing, since it is also sold at a fair price which is beneficial to the pockets of the target consumers. The researchers used a survey type questionnaire in order to obtain significant results that will statistically help with the study. The researchers formulated the questions in such a way that it will be easier and much unstable to the target consumers. Although not everyone answered the questionnaires the researchers still gathered relevant information that helped the study whether it is significant. The researchers found out that 73% are very satisfied and 27% are satisfied to our product. The 80% of the respondents said that the price of the product is affordable and 20% said not affordable. The promotion strategy can catch customers attention,64% said very satisfied, 25% said they satisfied and 11% said they less satisfied. The 72% said that they very satisfied to the place of our store located and 28% is not satisfied. Based on the results, it shows that target market in Bagumbong Terminal, susano road Novaliches, Quezon city show significant satisfaction towards the product--cassava ube halaya with mango toppings. The target market also shows a positive feedback with regards to the taste, price and promotional strategy. With great competitors around, the researchers should innovated new products to maintain the satisfaction of the target market. Ways of advertising must also be improved in order to reach more audience and therefore have more customers. This study has shown that establishing the product-cassava ube halaya with mango toppings in Bagumbong terminal, Susano road located at Novaliches, Quezon city is effective and business will grow and thrive.