A Feasibility Study on the Establishment of Banana Ube Halaya in Novaliches, Quezon City

Abstract

Philippines have different variety of foods from the sweetest up to saltiest. So that the researchers innovate a healthy and delicious dessert called "Banana Ube Halaya" it is inspired by the original Filipino delicacy in which Ube Halaya is the main ingredients of product. The researchers put some twist and to encourage them to taste new style of Ube Halaya. The researcher know that some Filipinos loves to eat their own product especially dessert. Here on the Philippines there are a of desserts including ice cream, cakes, salad, shake and many more. Therefore they make a new product that is popular in their society. Selling dessert would be much easier if the product that is new to their eyes. The researchers used survey method because it is the easiest way in gathering data to validate the study. The researchers chose 10 respondents to fill out the survey questionnaire that the researcher have. The researchers’ survey questionnaire contains of the palatability of the product.The researchers found out that the 70% respondents agreed with the taste of Banana Ube Halay. On the other hand the proponent come up with the result of 70% agreed that to the stall must be place in Novaliches Quezon city. Meanwhile in terms of promoting the product the majority of the respondent chose social media. This implies that there is a big fraction that their product will be feasible to the target market.Based on the information gathered by the researcher, they know that their product will be acceptable in the market. As per the data gathered, 70% of their respondents agreed that they like their Banana Ube Halaya. According to Sangli (2014) found out that there is inverse relation between the area under Banana and Paddy cultivation in Anandanallur Block, Madurai. Another fact pointed out by this study is that Banana is a Substitute crop for paddy fields and hence people cultivate more Banana. The researchers thought that their product can be passed with the other business man/woman with atleast 2% of pricing. They also thought that the product needs improvement in appearance through the packaging, the texture can be as soft as the usual product of Ube Halaya. In the business, the future researchers need to improved their marketing strategies to raise more their business.