A Feasibility Study on the Establishment of Fruitee Crepes at Corner Regalado Avenue, Quirino Highway, Novaliches Quezon City

Abstract

Fruitee Crepes is a proposed business that will use fresh and fine ingredients to make unique and savory crepes that the customers will enjoy. Fruitee Crepes will use different kinds of fruits, which are a good source of vitamins and minerals. This study employed the descriptive-comparative research design. The researchers conducted a survey at Regalado Avenue, Quirino Highway Novaliches, Quezon City to 100 randomly selected respondents composed of students, employees and residents. FoodTasting was also implemented. Results show that 35 percent of the respondents want a banana flavor, the Moshi Manju is the most preferred product by the respondents, 44 percent demonstrated extreme interest on the various products of Fruitee Crepes, 32 percent of the respondents are willing to buy the product at a cost of 15 –20 pesos, 47 percent agreed that it is a fair price, 91 percent of the respondents suggested that SM Fairview is appropriate for the business site, 53 percent assessed the product to be better than the other products available within its competitive set. The use of flyers is the most relevant tool for brand awareness according to the respondents. The result of the study suggested that the business is forecasted to increase at least ten percent annually for service revenue and also for the raw materials to be used for the business. The business is assumed to have sales of at least one hundred and twenty thousand pieces of its different products. Effective marketing strategy must be considered to increase brand awareness.