A Feasibility Study on the Production of Tire-Niture in Llano Road, Caloocan City

Authors

  • Angela B. De Castro
  • Castine Andaya
  • Louie M. Tating
  • Mardie M. Macahilig
  • Oliver N. Bernales
  • Winnie L. Labor, MEM, LPT

Keywords:

furniture, home design, decoration

Abstract

Tire-Niture is a proposed manufacturing business of furniture made from tires. Using the survey method, the researchers administered questionnaires that focused on acceptance of the proposed products, price, place and promotion to one hundred randomly selected (100) respondents around Llano Road, Caloocan City. A miniature sample of the pet couch and sofa made from old tires were shown to assist the respondents in determining their answer in the survey questionnaire. The researchers found out that 97% of the respondents like to buy furniture. When asked if they will patronize furniture made from old tires, 73% responded positively. The concept of establishing Tire-Niture is new in the market and is definitely risky. However, due to strategic marketing strategies, location and cheaper price as compared to the usual furniture, target market is expected to try and patronize the products. Other problems identified during the conduct of the study include limited product line and lack of machineries and equipment. In order to address the said problem, the researchers recommended hiring skilled and creative workers to design and create additional products that could be made out of old tires, and purchasing of equipment and machineries.

Published

2019-04-01

How to Cite

De Castro, A. B. ., Andaya, C. ., Tating, L. M. ., Macahilig, M. M. ., Bernales, O. N. ., & Labor, MEM, LPT, W. L. . (2019). A Feasibility Study on the Production of Tire-Niture in Llano Road, Caloocan City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1767