THE CHALLENGES FACED BY VEGETABLE MERCHANTS AMID ESCALATING PRICES

Abstract

This study undertakes a thorough exploration of the challenges faced by vegetable merchants amid escalating prices. Diving into the complexities of these issues, it aims to identify the root causes, outcomes, and potential remedies to overcome the obstacles faced by merchants. This study aims to provide a comprehensive and in-depth analysis of the background, investigating the various complex issues faced by vegetable merchants in the context of continuously increasing vegetable prices. Utilizing a descriptive quantitative research design, the study engages fifty respondents through random sampling. Survey questionnaires and interviews serve as the primary instruments for data collection. Results highlighted key findings, including the frequency with which respondents faced challenges as vegetable merchants. Seasons (3.38): Stay informed about weather forecasts and potential disruptions. Advance warning allows merchants to take proactive measures such as increasing inventory levels, rerouting shipments, or adjusting production schedules. Quality (3.38): Clearly communicate the expectations and guidelines set by local authorities regarding quality and food safety. Competitors (3.8): Collaborate with local farmers for exclusive offerings.  Recommendations focus on enhancing strategies related to seasons, quality, and competition, proposed to effectively meet merchant expectations. In conclusion, the study underscores the challenges faced by vegetable merchants in terms of seasons, quality, and competition. Respondents strongly agree with the perception that "Collaborate with local farmers for exclusive offerings" is an effective strategy for addressing challenges related to competition amid escalating prices. This research contributes valuable insights into optimizing merchants' experiences regarding seasons, quality, and competition.