IDENTITY THEFT AWARENESS IN BARANGAY BATASAN HILLS, QUEZON CITY: BASIS FOR SOCIAL MEDIA PLATFORM SAFETY

Authors

  • Mark Stephen Tura
  • Frankenstein Buban
  • Nicko Lee Cabotaje
  • John Kenneth Danieles
  • Kemuel John Sambile
  • Irene D. Gaviola, Mscj

Keywords:

identity theft, personal information security, online privacy, unsecured websites, social media safety, community education, barangay batasan hills, quezon city, cybersecurity measures, data protection policies, victim support services, fraud prevention

Abstract

Identity theft poses significant threats, including financial loss, emotional distress, and compromised personal security. To mitigate these risks, consider the following preventive measures:​  1. Enhance Online Security:  Use Strong, Unique Passwords: Employ complex passwords combining letters, numbers, and special characters. Avoid reusing passwords across different accounts.​  Enable Multi-Factor Authentication (MFA): Activate MFA whenever possible to add an extra layer of security beyond just passwords.​  Be Vigilant with Personal Information Sharing: Limit the amount of personal data shared on social media and other platforms to reduce the risk of it being exploited by cybercriminals.​  2. Monitor Financial and Personal Accounts:  Regularly Review Financial Statements: Check bank and credit card statements frequently for unauthorized transactions.​  Set Up Account Alerts: Configure notifications for significant account activities to promptly detect suspicious actions.​  Consider Freezing Your Credit: Place a freeze on your credit files with major bureaus to prevent fraudulent accounts from being opened in your name. This measure is free, reversible, and adds a substantial barrier against identity thieves.​  3. Stay Informed About Scams:  Educate Yourself on Common Fraudulent Tactics: Be aware of phishing emails, fake accounts, and other scams designed to steal personal information.​  Verify Requests for Personal Information: Be cautious of unsolicited communications asking for sensitive data. Always verify the legitimacy of the requester through official channels.​  4. Respond Appropriately if Compromised:  Report Identity Theft Immediately: If you suspect your identity has been stolen, report the incident to the Federal Trade Commission (FTC) and your local law enforcement.​  Notify Affected Financial Institutions: Inform banks, credit card companies, and other relevant entities to mitigate further unauthorized activity.​  Monitor Your Credit Reports: Regularly check your credit reports for unfamiliar accounts or inquiries. You are entitled to a free annual credit report from each major bureau.  Recent Developments:  Recent incidents highlight the evolving nature of identity theft:​  Tax-Related Identity Theft: Scammers are increasingly filing fraudulent tax returns using stolen personal information. To combat this, the IRS encourages taxpayers to apply for a six-digit Identity Protection Personal Identification Number (IP PIN), which safeguards against fraudulent filings. Over 10 million taxpayers have received IP PINs, yet it remains underutilized among the 200 million eligible Americans. ​   Mobile Account Porting Scams: Cybercriminals are exploiting mobile account porting to bypass multi-factor authentication and access sensitive personal information. Authorities have uncovered numerous fraudulent porting attempts, emphasizing the need for vigilance in securing mobile accounts. ​   Implementing these measures can significantly reduce the risk of identity theft and its associated consequences, helping to protect your financial well-being and personal peace of mind. The study employs a descriptive survey research method to assess and analyze the characteristics, opinions, attitudes, and behaviors of citizens in Barangay Batasan Hills, Quezon City. This approach is well-suited for collecting data that reflects the current state of a population without manipulating variables. Descriptive research is particularly effective for identifying patterns and correlations within a specific group.  By focusing on both Anti-Cybercrime Experts and Social Media users, your research aims to provide a comprehensive understanding of the community's perspectives on cybercrime issues. The combination of these two groups will allow for a nuanced analysis of the current landscape in Barangay Batasan Hills.​  To enhance the validity and reliability of your findings, ensure that your survey instruments are carefully designed, and consider employing strategies to reduce potential biases, such as employing random sampling techniques and pre-testing your survey questions. Additionally, be mindful of ethical considerations, including obtaining informed consent and maintaining participant confidentiality.​  Overall, your chosen methodology aligns with the objectives of your study and should provide valuable insights into the perceptions and behaviors of the target population regarding cybercrime. The study indicates that the majority of respondents "Agree" regarding their awareness of user responsibilities, trust in websites, understanding of privacy settings, and comprehension of platform policies. This suggests a positive perception of online safety measures among participants.​  However, research indicates that self-reported awareness often does not align with actual online behaviors. For example, a study analyzing 540 Facebook profiles of students at Carnegie Mellon University found that 89% of users provided their real names, and 61% included photographs, yet many had not adjusted their privacy settings, leaving their profiles accessible to a broad audience. ​ en.wikipedia.org  Additionally, the "Privacy Paradox" describes the inconsistency where individuals express concern about privacy but fail to take protective actions online. This phenomenon suggests that while users may acknowledge privacy risks, they often underestimate their personal vulnerability or prioritize the benefits of online engagement over potential privacy losses.   These observations highlight a potential gap between perceived and actual engagement with online safety practices. To gain a more accurate understanding of user behaviors, it would be beneficial to complement self-reported data with observational studies or assessments of actual usage patterns concerning privacy controls and security measures.​ The study on identity theft awareness in Barangay Batasan Hills, Quezon City, reveals that 43% of surveyed residents have experienced identity theft due to a lack of awareness about sharing sensitive information on unsecured websites. This finding underscores the urgent need for targeted interventions to enhance online safety within the community.​  Recommendations to Enhance Identity Theft Awareness and Prevention:  Community Education and Awareness Programs:  Workshops and Seminars: Organize sessions to educate residents on the risks associated with sharing personal information online, emphasizing the dangers of unsecured websites.​ Information Dissemination: Distribute materials outlining best practices for protecting personal data on social media platforms.​ Promotion of Secure Online Practices:  Strong Password Usage: Encourage the creation of complex, unique passwords for online accounts and advise against reusing passwords across different platforms.​ wired.com Two-Factor Authentication (2FA): Highlight the importance of enabling 2FA to add an extra layer of security to online accounts.​ Collaboration with Social Media Platforms:  Localized Security Features: Partner with social media companies to provide security features and privacy settings tailored to the needs of Barangay Batasan Hills residents.​ User-Friendly Privacy Controls: Advocate for the implementation of accessible privacy controls that allow individuals to manage who can access their personal information.​ Reporting and Support Systems:  Clear Reporting Channels: Establish straightforward procedures for reporting suspected identity theft incidents, ensuring residents know where and how to seek assistance.​ Support Services: Provide resources for victims of identity theft, including guidance on recovering compromised accounts and protecting against further fraud.​ Regular Security Audits and Updates:  Website Security Audits: Encourage local businesses and organizations to conduct regular security assessments of their websites and online platforms to identify and address vulnerabilities.​ Device and Software Updates: Advise residents to keep their devices and software updated to protect against known security threats.​ Implementing these recommendations aims to empower residents of Barangay Batasan Hills with the knowledge and tools necessary to safeguard their personal information, thereby reducing the incidence of identity theft within the community.​

Published

2026-01-13

How to Cite

IDENTITY THEFT AWARENESS IN BARANGAY BATASAN HILLS, QUEZON CITY: BASIS FOR SOCIAL MEDIA PLATFORM SAFETY. (2026). Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 6(1). https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/17011

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