ADAPTING BEAUTY TRENDS AND STYLES TO SALON OWNERS

Abstract

The pace and constant growth of the beauty industry require salon owners to continuously invest in staff training to stay up to date with new products and techniques. However, this can present financial challenges, especially for young salon owners whose financial situation is limited. Additionally, access to high-end equipment and products that meet today’s beauty standards adds an extra burden to salon owners who aim to compete in the industry. The study employed a descriptive research design with a quantitative approach. It involved 30 salon owners as respondents, selected through a convenience sampling technique. The primary instrument used for data collection was a survey questionnaire. The study findings revealed that respondents strongly agreed on strategies to adapt to changing beauty trends. Regarding product challenges, "Research and evaluate new products" emerged with the highest mean of 3.56. In terms of service, "Train staff to provide excellent customer service and adapt their skills to new techniques or trends" garnered a mean of 3.46. Moreover, embracing technology, "Embrace new technologies that can enhance salon operations," received a mean of 3.47. When addressing trend challenges, "Stay open-minded and open to taking risks to embrace evolving trends" scored a mean of 3.33. The primary challenge identified for salon owners was "keeping up with fast-changing beauty trends," which accounted for 32% of concerns. As for suggestions, "Invest in quality product lines and continually update inventory with the latest and trending products" received the highest percentage agreement at 32%. In conclusion, the research shows that the beauty industry is always changing, and salon owners must be creative, adjust to new customer preferences, and focus on improving to succeed in a tough market. By aligning their plans with customer desires, addressing problems early, and following advice on product quality and current trends, salon owners can position themselves for long-term progress and success in meeting their diverse customers' needs.