A BUSINESS PLAN ON THE ESTABLISHMENT OF VEGGIETTY AT QUIRINO HIGHWAY, FOREST HILL DRIVE, GULOD, NOVALICHES, QUEZON CITY

Abstract

In our vision, we provide delicious, nutritious, and affordable veggie snacks. The Veggietty business will introduce a healthier version of the patty than the usual meat patty sold in the market. The entrepreneurs decided on this concept to promote a health-conscious approach among people. The uniqueness of the Veggietty patty is that it's made from vegetables as the main ingredient, specifically kangkong leaves and kamote leaves. Meanwhile, our mission is to provide excellent service and product quality by turning a regular snack into a healthy patty, offering healthy and beneficial food—a veggie patty for people who are health-conscious and picky eaters. Our goal is to be the No. 1 customer choice, provide income for the owners with continuous growth, and become one of the most reputable providers of healthy foods. As for our objectives, we have a short-term plan, which is to establish product awareness, meet the market's wants and needs, and satisfy and build customer relationships. However, in the long term, we aim to open branches in different locations, offer a franchise service for more profit, and earn loyal customers. Veggietty, a new vegetable stall opening in July 2024 on Quirino Highway, Corhill Drive, Brgy. Gulod, Novaliches, Quezon City, targets online customers, parents, students, commuters, and residents with a marketing plan based on demographics and location. The total capital investment disbursement of 75,000 over one year is divided among 10 owners in the ratio of 10:10:10:10:10:10:10:10:10:10, with each investor contributing the same percentage—10%, equivalent to 7,500. Veggietty's Statement of Profit and Loss (Income Statement): The gross income for the first year of operation is P270,768.00, minus the total operating expenses of P224,399.66, and income tax of P46,466.34, which results in a net income (loss) of P46,368.34. This shows the business made revenue while also paying expenses and taxes, resulting in a net profit of P46,368.34 for the year. The product of Veggietty is very healthy because of the ingredients it uses and the many health benefits it offers, such as being nutrient-rich and affordable. This makes it accessible to students, parents, and online customers. The product will be sold through direct selling. Due to its advantageous financial strategy in terms of the balance sheet, cash flow, income statements, and financial ratios, Veggietty is capable of reaching its short- and long-term objectives in the future.