A BUSINESS PLAN ON THE ESTABLISHMENT OF MEMORABIRRIA IN 11 SAPPHIRE ST. MILLIONAIRES VILLAGE, BRGY. SAN AGUSTIN, NOVALICHES QUEZON CITY

Abstract

MemoraBirria is a collaboration between two businesses: Glamour Studio, which offers photography and studio services, and Beer-ria, which serves a fusion of Mexican dishes with a Filipino twist. MemoraBirria has developed a unique recipe for a Mexican dish that caters to the Filipino palate. 

In addition to providing delicious food, the business aims to create memorable experiences by offering photos and souvenirs that capture special moments. MemoraBirria was conceptualized in February 2024 and is located at 11 Sapphire St., Susano Road, Millionaires Village, Brgy. San Agustin, Novaliches, Quezon City. The location is conveniently close to well-known landmarks, such as Bestlink College of the Philippines, where the primary target market consists of students.

The business plans to expand to more strategic locations shortly to reach even more potential customers. While many restaurants across the country serve birria, MemoraBirria uniquely tailors its offerings to meet the specific needs of its target market by providing convenient packaging and innovating the dish to suit Filipino tastes and preferences. The business aims to enhance sales and raise awareness by collaborating with photography services to create a unique customer experience. It will utilize various resources, including beef, chicken, and pork, while implementing a pricing strategy based on cost-plus markup. By following the outlined financial plan, the business intends to achieve financial stability, save for future goals, and maintain a comfortable level of savings. Regular monitoring and adjustments will be made to ensure that the business aligns with changing financial needs and market conditions. Each partner invested ₱60,000.00, while a few partners owned a total of ₱33,338.00, which corresponds to the overall initial investment of MemoraBirria amounting to ₱93,338.00. As the business operates as a general partnership, every partner is required to contribute the same amount for the startup capital and is entitled to equal shares of profits and losses. The projected sales for the first month are ₱123,800.00, while the expected sales by the sixth month are ₱163,900.00. MemoraBirria is classified as a general partnership. The income statement, cash flow statement, and balance sheet indicate that the business is viable in terms of pricing, as the products and services offered by MemoraBirria are affordably priced for customers.