A BUSINESS PLAN ON THE ESTABLISHMENT OF MASAMYO IN GEN. LUIS ST. BRGY. SAN AGUSTIN, NOVALICHES PROPER, QUEZON CITY, METRO MANILA
Keywords:
distribution channel, marketing strategies, corporate social responsibility, person with disabilities, psychological pricing strategy, volume-based bundle pricing strategy.Abstract
Masamyo is a perfume brand located at Gen. Luis St., Brgy. San Agustin, Novaliches, Quezon City. They offer 11 different scents, with their signature fragrances being mild and sweet. The brand was created by a group of young entrepreneurs who wanted to introduce a unique signature scent to the market. They started this venture with a capital of P60,000. Masamyo's marketing strategy aims to establish partnerships with distributors, wholesalers, and retailers, maintain profitable operations, and create employment opportunities in various locations. The business utilizes two distribution channels: direct and indirect.
To stand out in a competitive market, Masamyo has embraced Corporate Social Responsibility by collaborating with the Persons with Disabilities (PWD) Organization in Brgy. Culiat, Quezon City. This initiative provides job opportunities for PWDs through the packaging of Masamyo products. With every purchase, customers contribute to supporting PWDs.
Masamyo's target market includes females, students, members of the LGBTQIA+ community, and individuals aged 15 to 30 years old. A recent study found that females purchase new fragrances as often as once a month, while men typically buy them an average of 1 to 2 times a year. Masamyo employs Psychological Pricing and Volume-Based Bundle Strategies in its pricing approach. The business will operate every day of the week at 1:00pm until 8:00pm. The result of the return on investment of Masamyo is expected to be 44.26%.
