A BUSINESS PLAN ON THE ESTABLISHMENT OF ART – ESTHETIC CLOSET AT DOÑA ISAURA SUBDIVISION, NOVALICHES PROPER, QUEZON CITY

Abstract

Art-esthetic Closet (AEC) is a retail business located in Doña Isaura Subdivision, Novaliches, Quezon City. We specialize in quality thrift clothing that features unique customizations and painted designs. Our mission is to provide customers with the best possible shopping experience by offering stylish, high-quality apparel at affordable prices. We are committed to helping the environment by recycling clothing, and our objective is to empower customers by providing them with products that boost their confidence. With a vision to become a well-known store for fashionable thrift items, we aim to satisfy our customers’ needs while promoting sustainable fashion. The store offers a variety of marketing strategies including suki cards, online live selling, and social mediaThe store offers a variety of marketing strategies, including suki cards, online live selling, and social media engagement. AEC’s management plan emphasizes employee selection, fair compensation, and a well-defined organizational structure. The store is conveniently located near Savemore Novaliches, Bestlink College of the Philippines, Nova Plaza, and SM Fairview.

AEC faces direct competition from Rainisah RTW and PDMS IV, as well as indirect competition from Lizz Sari-Sari, Ulam ni Ina, and Roy Vulcanizing Shop. The capital for Art-esthetic Closet is provided by its co-owners: one member contributes ₱4,550, while the remaining ten members each contribute ₱4,545, resulting in a total of ₱50,000. engagement. AEC’s management plan focuses on employee selection, fair compensation, and organizational structure. The store is near Savemore Novaliches, Bestlink College of the Philippines, Nova Plaza, and SM Fairview. AEC faces direct competitors such as RainisahRTW and PDMS IV, as well as indirect competitors like Lizz Sari-Sari, Ulam ni Ina, and Roy Vulcanizing Shop. The capital of Art-esthetic Closet comes from its co-owners; one member contributes ₱4,550, and the remaining ten members contribute ₱4,545, which sums up to ₱50,000. In the first year of AEC, sales totaled ₱811,200, resulting in a gross profit of ₱331,877. During its inaugural year, Art-esthetic Closet achieved a net income of ₱181,915.40, with an ending balance of ₱157,303.68. AEC experienced an annual cash inflow of ₱181,915.40 and a cumulative cash flow of ₱188,932.40. Based on these figures, AEC anticipates a payback period of one year and 15 days, equivalent to 1.04 years. AEC's marketing plan categorizes the target market based on demographic, psychological, and socioeconomic profiles. The co-owners of AEC will be the employees assigned to roles that match their skills and responsibilities. The income statement, balance sheet, and cash flow results indicate a positive outcome that has contributed to AEC's growth and expansion. By offering affordable and aesthetically pleasing products, AEC aims to attract the attention of potential investors.