PROMOTING CULTURAL TOURISM OF NINOY AQUINO PARK AND WILDLIFE CENTER IN DILIMAN QUEZON CITY: A BASIS FOR DEVELOPING PROMOTIONAL VIDEOS

Abstract

This study aims to formulate a strategy for promoting cultural tourism at the Ninoy Aquino Park and Wildlife Center in Diliman, Quezon City, serving as the basis for developing promotional videos. It specifically focuses on leveraging social media platforms to market and highlight the park’s cultural significance and natural attractions through visually engaging video content. The study utilized a quantitative approach supported by group discussions to assess the available resources of the park and its potential to attract tourists, both crucial elements in crafting an effective cultural tourism marketing strategy. Insights from park visitors played a significant role in evaluating the effectiveness of the park’s current management and promotional strategies. Findings reveal that recreational activities such as picnicking, nature walks, and photography play a key role in increasing public awareness of the park and attracting a broad demographic of visitors. These insights serve as a basis for developing more targeted and effective promotional strategies to further enhance the park’s visibility and visitor engagement. The study emphasizes the role of cultural tourism in attracting visitors while preserving the natural and cultural heritage of the Ninoy Aquino Park and Wildlife Center. It also aims to foster greater public awareness and appreciation of urban green spaces, highlighting their environmental and community significance. This strategy promotes sustainable tourism while ensuring the long-term protection and preservation of the park.