A BUSINESS PLAN ON THE ESTABLISHMENT OF TUYO ESSICATO IN 1274 RIVERSIDE ST. BRGY. COMMONWEALTH QUEZON CITY

Abstract

Tuyo Essicato is a healthy and delicious gourmet tuyo product that serves as the flagship offering of the business. Developed in 2024, it is crafted to meet the evolving preferences of the Filipino market, renowned for its adventurous palate and openness to innovative cuisine. With a shelf life of up to two years, the product offers both exceptional flavor and long-term storage. Its distinctiveness and originality enable Tuyo Essicato to stand out in the local food industry, paving the way for clear business direction and strategic growth. Tuyo Essicato operates at 1274 Riverside Street, Barangay Commonwealth, Quezon City, and is structured as a general partnership, with co-owners equally sharing responsibilities, profits, and liabilities. One of its featured offerings is Penne Con Pesce, a flavorful pasta dish priced affordably at ₱77.00. The initial capital of ₱50,000 was strategically allocated to key areas such as procuring raw ingredients, purchasing cooking equipment, acquiring packaging supplies, and executing marketing efforts. The pricing model was designed to strike a balance between customer affordability and sustainable profit margins. To ensure product freshness and consistent supply, raw materials are replenished every three days. According to financial projections, Tuyo Essicato is expected to generate monthly revenue of ₱137,157. With an estimated cost of goods sold (COGS) of ₱61,009, this results in a monthly gross profit of ₱76,148. After accounting for operating expenses, the projected monthly net income is ₱42,234, translating to an annual net profit of ₱506,807. By the end of its first year, the business anticipates reaching an owners’ equity of ₱404,765, yielding an impressive Return on Investment (ROI) of 1,014%. These results indicate strong financial performance and underscore the business’s potential for rapid growth and long-term sustainability. The high ROI reflects effective management of initial capital and operational efficiency. The unique concept of gourmet tuyo paired with affordable pasta options resonates with the local market, enabling the business to attract and retain customers. Additionally, the general partnership structure fosters shared accountability and collaborative decision-making among the owners.