E-COMMERCE PAYMENT PREFERENCE IN SARAPMAGBIKE SHOP IN TANDANG SORA, QUEZON CITY

Abstract

The growth of e-commerce in the Philippines has been driven by factors such as a rising middle class and the increasing need for safe and convenient online transactions, particularly to minimize exposure to viruses. However, the rapid expansion of e-commerce has also introduced challenges, particularly in terms of payment security. This study explores the growing significance of e-commerce in the Philippines, the security concerns associated with digital transactions, and the necessary measures to safeguard both businesses and consumers in an increasingly digital marketplace. This study examines different payment preferences in e-commerce transactions and identifies the challenges faced by users in the Philippines. Adopting a quantitative-descriptive research design, it focuses on understanding users’ preferences, experiences, and issues with payment methods such as cash on delivery (COD), e-wallets, and card payments. Furthermore, the study offers recommendations to address security risks and challenges associated with digital payments in the e-commerce industry. The study revealed that the majority of respondents were young adults and students aged 18–24 years. Digital payment methods, such as e-wallets and card payments, were generally favored for their convenience and security. However, issues such as technical problems with e-wallets and delivery discrepancies with COD remain prevalent. The study concludes that factors like convenience, security, and user experience are central to payment method preferences, with no significant demographic differences influencing these choices. This study explores consumer preferences, assessments, and challenges related to e-commerce payment methods. While COD is preferred for its perceived security, concerns about fraud, product quality, and delivery issues present significant challenges. E-wallets are praised for their convenience but hindered by technical issues, while card payment adoption remains limited due to transaction declines and high fees. The findings highlight the need for improved security measures and enhanced user experience to support the continued growth of digital payments in the e-commerce sector.